Tag: bcom

Principles of Marketing โ€“ B-COM 1st Semester NEP Syllabus 2021 Bangalore City University

November 13, 2021 By techinfocity 0

Module 1: Introduction to Marketing Introduction-Nature-Scope-Importance of Marketing; Concepts & Approaches of Marketing: Need-Want-Demand-Customer Value-Customer Creation; Evolution of marketing; Selling vs Marketing; Marketing Environment: Concept-importance-Micro and Macro Environment. Marketing Management-Meaning-importance. Module 2: Consumer Behavior & Market segmentation Consumer Behaviour: Nature and Importance-Consumer buying decision process;…

Management Principles and Applications – B-COM 1st Semester NEP Syllabus 2021 Bangalore City University

November 11, 2021 By techinfocity 0

Module 1: Introduction to Management   Introduction-Meaning and importance of Management-Managerial Functions- Essence of Managership-Evolution of the Management thoughts: Classical organizational theories- Neo- Classical theories-Modern organizational theories. Module 2: Planning   Introduction-Meaning-Nature-Purpose-Types of plans-Planning process; Strategic planning: Concept-Process-Importance and Limitations; Environmental Analysis and diagnosis: Meaning-importance…